Now is the time to plan ahead
Your future is shaped by the plans you make today.
¹Based on $3.70 a month for $5,000 in coverage for a child less than a year old in the State of DE as of March 2026. (with automatic deduction from a checking or savings account).
The Grow-Up® Plan is a whole life insurance policy for children that helps provide protection for their lifetime, as long as premiums are paid. And it can build cash value for their future, all with a locked-in childhood rate that will never increase. As an adult, your child is guaranteed the option to purchase additional coverage at standard adult rates, regardless of their future health or occupation.¹
Learn more with this .

¹Guaranteed future coverage is through the Guaranteed Purchase Option Rider included on all standard-issue policies.
With no increase to premiums
Accumulates over time
As little as pennies a day¹
Lifetime of protection regardless of health or occupation
A whole life insurance policy for kids can give your loved ones a financial head start toward the future you want for them.

Give them a
lifetime of protection

Lock in a childhood
premium rate

Provide them with a
financial head start

Guarantees the option for
more coverage as an adult¹
¹Guaranteed future coverage is through the Guaranteed Purchase Option Rider included on all standard-issue policies.
See how the Grow-Up® Plan compares to other Gerber Life products.
Issued by Gerber Life Insurance Company
Whole life insurance for kids that can grow with them
offered through Fabric by Gerber Life1
An account to help your kids achieve their future dreams
Issued by Western-Southern Life Assurance Company
Life insurance for a set period of time
Portfolios are managed by our SEC-registered partner, W&S Advisory Services, LLC, a member of Western & Southern Financial Group, a financial services company with a heritage dating back more than 135 years.
Investment advisory services tied to the Fabric by Gerber Life platform are provided by W&S Advisory Services, LLC, an SEC registered investment adviser. Registration as an investment advisor does not imply any level of skill or training. Custody, brokerage, and clearing services are provided by Apex Clearing Corporation, a registered broker-dealer and member FINRA/SIPC. As a member of the Securities Investor Protection Corporation (“SIPC”), funds are available to meet customer claims up to $500,000, including a maximum of $250,000 for cash claims. For additional information regarding SIPC coverage, including a brochure, contact SIPC at (202) 371‐8300 or visit www.sipc.org. Please consider your objectives before opening an investment account. Investments in securities involve the risk of loss. A diversified portfolio does not ensure a profit or protect against a loss. Past performance does not guarantee future results.
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