Uplifting families for generations

Security

that supports every stage of life's journey

Let's get started

Happy, laughing couple holding their daughter and enjoying the comfort and security of family life insurance.

AS SEEN IN

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Every dream needs a thoughtful plan

Life Insurance & Protection

Investing & Planning

Making protection

simple

From flexible term life coverage to insurance products that support your child’s dreams

Term Life InsuranceCoverage for when your family needs it most

For adults

Whole Life InsuranceCoverage that builds cash value over time¹

For adults

Guaranteed Life Insurance (50+)Coverage that helps cover final expenses

For adults

Accident Protection InsuranceProtection against covered accidental death or disabling injuries

For adults

Grow-Up® PlanWhole life insurance for kids that grows with them

For kids

Gerber Life Insurance College PlanAdult life insurance coverage that can support your child’s dreams

For kidsFor adults

Whole Life Insurance, Guaranteed Life Insurance, Accident Protection Insurance, Grow-Up® Plan, Gerber Life Insurance College Plan are issued by Gerber Life Insurance Company. Term Life Insurance is issued by Western-Southern Life Assurance Company.

¹ As long as premiums are paid.

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Building toward your family’s

goals

Tools to help you prepare, save and grow with confidence

Kids Investment AccountAn account to help your kids achieve their future dreams

For kids

Digital WillsFree online wills you can create in minutes

For adults

Kids Investment Accounts are offered through Fabric by Gerber Life. Investment advisory services tied to the Fabric by Gerber Life platform are provided by W&S Advisory Services, LLC, an SEC registered investment adviser.

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“Where are you in your journey?”

Every family is unique and deserves personal attention when it comes to buying life insurance policies and preparing for the future.

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Young girl sitting on the couch, smiling as she works on a laptop.

Because someone thought ahead ...

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Why Gerber Life?

Gerber Life is proud to be part of Western & Southern Financial Group Inc.,
offering life insurance and planning for children and adults to help families prepare for the future.

Budget-friendly

life insurance

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Insurers rated A+ (Superior)

by AM Best¹

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Millions of policies

in force²

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Billions of life insurance

coverage in force²

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¹ Gerber Life Insurance Company and Western-Southern Life Assurance Company are rated A+ (Superior) by AM Best (Superior ability to meet ongoing insurance obligations (second highest of 13 ratings)). Both are members of Western & Southern Financial Group.

² Policies & Coverage in Force
Policies and total coverage amount in force reflect active coverage issued by Gerber Life Insurance Company, as well as policies offered through Fabric by Gerber Life and issued by Western-Southern Life Assurance Company, both members of Western & Southern Financial Group.

Now is the time to plan ahead

Your family’s future is shaped by the plans you make today — and we're with you every step of the way®.

Let’s get started

Young woman hugging her grandmother affectionately as a thank you for their family life insurance coverage.

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